We are inviting leading media buyers and luxury advertises to join us for a discussion on how to engage affluent users online. Traditionally, many myths have been purported about how the affluent consume media on the web. With the help of research from the Luxury Institute, we discuss the truth behind these statements:
1. The affluent do not have time for the internet
2. The affluent only frequent branded media sites.
3. The affluent only already know what they want or ask their friends for advice on purchasing decisions.
4. The affluent have no interest in social media.
Ken Green, the SVP of Sales of Luxury Link, will also be joining us to discuss best practices in creating custom, co-branded campaigns.
We are looking forward to good discussion on how to reach this elusive audience.