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Our second lunchtime briefing for luxury marketing executives is now ‘sold out’. We will be at capacity on Tuesday June 2nd at the CORE:club as a group of us will discuss social media, and in particular Twitter, and how luxury marketers can harness this phenomenon. And an interesting story here from WSJ.com on claiming your social media domain name. Bottomline: move fast to get your brand’s Twitter name, if you have not already.
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One of our newest clients, Frette, has just launched its second campaign with Halogen. This time it’s a chance to win a week at the ultra-luxury resort, Mezzatorre Resort & Spa, off the Amalfi Coast. This campaign will be running across many of our travel and home/design publishers in our network until the end of June. The drawing for the three prize winners will be in New York on July15th. Enter the contest here.
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Luxury resorts and hotels are obviously suffering from lower occupancy rates – and many are responding with more aggressive discounts, and digital marketing of those deals to consumers. To help, we have launched a new dedicated email product called Travel Spotlight – that enables advertisers to reach over 1.5 consumer in-boxes, via the qualified subscriber lists of many of our Travel Channel publishers.
Carlos Watson, an anchor on MSNBC, having already started and sold one company (in the education space), has just launched another – The Stimulist. Carlos is building a quick, high-value daily read on the web for 25-40 year old influentials – a group he calls the Change Generation. Think Huffington Post meets Gawker – with less snark and more optimism. More from Jon Fine at BusinessWeek here.
The Stimulist will join our other publishers Flavorpill and BlackBook to form the heart of our Downtown Channel – an efficient and creative way for advertisers to reach that young, urban and influential crowd. I met Carlos last week when I was in New York and look forward to working with him over the coming months – first step will be a small event where he will talk to agencies and potential clients about how to connect with this Change Generation.
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We are hosting our second private lunch at the CORE: Club for luxury brand marketers. The topic will be social media, and in particular, Twitter, and how brands can use Twitter to engage their audiences. As Twitter moves from very early-adopter (check out that growth!), to a more “mainstream’ audience, advertisers need to assess its viability as part of the digital media mix. At Halogen, we are convinced that with the right campaign idea and execution, brands can leverage Twitter to engage consumers very quickly and in ‘real-time’ – in a way that is more immediate and fresh than even other social media campaigns.
More about our event here. We are limited to 15 attendees, and if you are interested, plse rsvp to allison at halogennetwork.com.
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