“Why Long-Form Ads Are the Wave of the Future” (Customer Media)
The video-slash-short film is easily one of the most-popular pieces of longer-form content in recent times, boosting visibility for brands like Miracle Whip and dating site PlentyofFish.com that made appearances in the video. But it’s also just one in a growing batch of examples that signal marketers’ desire to engage with consumers for longer than the standard 30 seconds.
“Retailers Must Entice ‘Aspirational’ Luxury Consumers into Spending” (Diamonds.Net)
Aspirational affluents make up some 21 million households and Unity Marketing determined this group is spending more in line with the middle-class. “This shift will have significant impact on luxury marketers and retailers revenues over the next six to nine months,” said Pam Danziger.
“Mercedes-Benz Signs With James Beard” (MediaPost)
Mercedes-Benz USA has signed a multi-year sponsorship deal with culinary organization The James Beard Foundation that involves Mercedes-Benz and includes loyalty events. Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 James Beard House dining certificate, and such promotional offers as a 15% discount at the James Beard House in New York City during the month of May.