With Generation Y outnumbering the Baby Boomer generation and making up roughly 25% of the U.S. population, they are a forced to be reckoned with. And with their annual spending power exceeding $200 billion and influencing another $50 billion in purchases, companies and brands better be targeting them. But with Gen Y spending more time online than they do watching TV, how do you reach and engage them?
At the L2 Generation Next Forum, our CEO, Greg Shove, stressed the importance of brands going to their consumers online, integrating into consumers’ every day life, and having content that consumers will want to share. He also presented where online, specifically which blogs online, consumers are trafficking.
To see a copy of Greg’s complete presentation at L2, click here
To see Greg’s presentation at L2, click here
[Generation Y statistics from L2's Gen Y Report]