With Facebook comments replacing thank yous, invitations, and greeting cards, and Tweets informing us of our friends and family’s lives, it is hard to ignore the immense influence and success of social media sites.
So what does it take to be a successful company and stay a successful company in this day and age? At the WWD Social Media Forum, our very own CEO, Greg Shove stressed the importance of companies capitalizing on the pervasiveness of social media, “Online demand generation is the most efficient way to generate demand.” If a company hopes to expand their success, they will have to afford a whole lot more love to their web teams.
Success should no longer be measured in impressions, but instead in Facebook fans and Twitter followers because, as Greg stated, these new measurements demonstrate brand engagement. And in order to thrive in a time where social media dominates, companies must ask and answer this question, “How do you build, engage, and grow your audiences?”